Apple launch: Bigger! Faster! Pricier! Innovative?


On Wednesday, September 12, Apple is going to host its latest event, where it is expected the company will unveil a variety of new hardware products, updating several different lineups in 2018.

As we have mentioned earlier, Apple is announcing its new iPhone model today along with a bunch of other upgrades as well. Last year, Apple had a change of heart last year and launched the new iPhone models nearly immediately after the India availability.

"Apple has never competed on price", said Josh Blechman, director of capital markets at Exponential ETFs, which holds Apple shares in its exchange traded fund. Apple's CEO Tim Cook has praised AR technology a lot in the past and has dropped hints as to what this technology means for the iPhone. Watch Series 4 launch also anticipated Apple Watch Series 4 could also see the light of the day.

Whether or not these images actually do show Apple's new iPhone Xs flagship is unconfirmed officially, however rumours about the new device have indicated that its design will be similar to last year's model.

"Kuo believes that "Fingerprint On Display (FOD)" technology will grow 500 per cent in 2019 as Android phones continue to adopt the technology, Apple won't be embedding Touch ID in new iPhones next fall", 9to5Mac had reported.

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However, there are reports that Apple might push the launch of AR devices to next year so this might just be a grey area. While the bigger version of the iPhone XS will be called iPhone XS Plus or iPhone XS Max or simply iPhone XS (6.5-inch).

An iPad Pro with USB-C could also be a massive step towards iPads that could realistically replace your computer, as per Apple's marketing that claims iPads can replace traditional computers like laptops. The affordable iPhone is said to come with a 6.1-inch LCD screen and boast of nearly the same design as the iPhone X. Just a day before the launch, on Tuesday, a picture of the alleged 6.1-inch iPhone leaks showing off the back cover design of the phone.

Succeeding MacBook Air, it will be a lower-cost laptop with a 13-inch display. "The new line-up of iPhones is likely to do just that: Apple will expand the iPhone X design and naming across its phone portfolio, with more sizes, colours and price points", he said in a mailed response to

Industry analysts expect the price of new iPhones to start from Dh3,200 and it could go beyond Dh4,500. Don't expect Apple to squander its advantage so fast.

Apple Watch sales are good for Apple's wider business - it only works with the iPhone, naturally.