The Mercedes-Benz EQC is an all-electric compact crossover in all-wheel drive. The EQC will also compete against BMW's upcoming electric iX3 small SUV, Porsche's all-electric Taycan, and Tesla's Model X SUV.
By then the Model S flagship will be eight years old.
"If there's no competition, where's the market going to go?" she said.
This is the first Mercedes model from the company's new EQ electric sub-brand to be revealed, and the first of what will be a total of 10 EQ models to be launched by 2022. It is also perhaps most fitting that the EQC is an SUV - after all, the SUV and crossover market has proven to be accepting to newer designs and change, and would be accepting of an electric SUV.
"With the EQC - the first fully electric SUV from Mercedes-Benz - we are flipping the switch", says Mercedes-Benz chairman Dieter Zetsche. While the allelectric vehicle hints at the striking future design cues from Infiniti, the Prototype 10 concept's most important feature is its electric powertrain.
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Prices are expected to start at around £67,000, which is in line with the car's key rivals: the Audi e-tron and the Jaguar I-Pace. Aside from the usual crash tests and regular developments and so on, the EQC has received further safety attention surrounding the battery and components that carry electricity. With a full charge the EQC offers an average (NEDC) range of 450km.
These are accompanied by dynamic performance, thanks to two electric motors at the front and rear axles with a combined output of 300 kW, and an intelligent operating strategy for a superior electric range.
Mercedes will start series production of the EQC in 2019 at the Mercedes-Benz plant in Bremen.
The company meant to invest 10 billion euros ($12 billion) in its electric-vehicle push but has ended up spending "more than that", he said, without specifying figures.
An electric version of Mercedes' A-class sedan could go on sale in the U.S.in the second half of 2020. The EQC 400 is the clear leader among premium crossovers, turning each kilowatt-hour into an estimated 3.5 miles of travel, while the competing Audi e-Tron manages just 2.77 miles, and the Jaguar I-Pace only 2.67.