Maravilla and his friend Christian Toledo cooked up a plan.
Something tells me that this is SO good, we'll see this poster in McDonald's stores nationwide.
"We were eating McDonald's one day and we looked around and saw there were posters around that didn't have any Asians", explained Jevh Maravilla, a University of Texas student.
Surprisingly, the outlet seemed to have no clue about the fake installation almost two months later. Whether Jev's poster will remain in the restaurant is still to be seen, but his point was made loud and clear.
Jevh and Christian chose to be themselves - as students - for the picture. Then they ordered it online and waited for it to arrive.
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Maravilla shared pictures of his and Toledo's handiwork on Twitter Sunday, writing, "It's now been 51 days since I hung it up".
"It fit me perfectly", he said.
"We put adhesive on the back so it could be taken down".
Maravilla further explained his motive for the prank in his vlog posted on YouTube last August 2: "If you notice, there isn't a lot of Asians represented in the media". Remember, folks: all races deserve recognition. I don't know why McDonald's marketing didn't include Asians, but often in the media Asian men are not shown as masculine and Asian women are just portrayed as cute and pretty.
The tweet promoting their no-takedown streak has garnered more than 950,000 likes and 240,000 retweets as of posting.
In a YouTube video about the making of the prank, Maravilla says it was really about representation and inspired by the lack of posters in the McDonald's featuring Asian-Americans.