IHOP reveals the mystery of IHOb - KVOA | KVOA.com | Tucson, Arizona


In the latest Wendy's tweet to go viral, the fast-food chain burned the International House of Pancakes after the breakfast joint rebranded itself to the International House of Burgers on Monday.

As soon as pancake chain IHOP (aka pancakes) announced its name change to IHOB (aka burgers) starting Monday, the restaurant world and its PR teams sharpened their knives and starting tweeting.

Last week, IHOP shook up social media by announcing that it would change its name to "IHOB," which, let's face it, doesn't scan as well as "IHOP".

Some wondered if the "b" stood for "breakfast", since after all, the restaurant serves bacon, eggs, omelets and more along with its traditional pancakes.

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"This IHOP/IHOB thing is pretty brilliant... how many companies can get the entire internet talking about them based on a marketing campaign where they pretend to change their name?" Or are you like a lunch place with just burgers? To add to this, they will also add a bunch of new burgers to their menu to help beef up that reputation.

"We are definitely going to be IHOP", Darren Rebelez, president of IHOP, told CNNMoney.

But the name ― International House of Pancakes ― has always been rooted in their calorie-laden breakfast standards: pancakes, waffles and french toast, often smothered in syrup and whipped cream. Well, now they've spilled the beans about the rebrand and numerous restaurant's patrons have something to say about it. In May, IHOP reported that almost half of its customers come in during breakfast time. "And, when you try them, I think you'll agree with me that IHOb's new line of Ultimate Steakburgers are so good that I'd put them up against anyone's ... just like our pancakes". The company switched its verified Twitter handle from @IHOP to @IHOb.

The company is part of Dine Brands Global, the same company that owns the Applebee's chain. That's like going into a Pizza Hut and ordering a burger.