Domino's is fixing potholes in US cities in an effort to give its pizzas a smoother ride in delivery vehicles.
"We know that feeling is heightened when you're bringing home a carryout order from your local Domino's store".
You can even get interactive on the site by seeing what happens when a driver goes over a bumpy road.
And no, they're not kidding, they really are filling in potholes, although not at random, as towns need to be nominated on the Paving For Pizza website.
A work team out in Mitford, where a team of four repaired scores of potholes to begin the publicity campaign.
Domino's Pizza is paving streets across America as part of its "Paving for Pizza" campaign.
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The purveyor of deliciously greasy circular food is making a savage attack on the sad state of America's roading infrastructure, while also grabbing a few headlines AND getting its name out on the roads by - wait for it - hiring road crews to fix potholes around the country.
Domino's will work with selected municipalities to fix roads that affect customers and their prized pizza.
What's your take on Domino's commitment?
If your city is picked, you'll be notified and the city will receive funds to help road repairs.
The project, called "Paving for Pizza", will allow individuals to nominate their town on a website by ZIP code.
Domino's is taking American infrastructure into its own hands.