The investments paid off.
It also came out on top internationally, bringing in US$630 million (NZ$889m) and dethroning the previous record holder, Fate of the Furious. "Infinity War" playing on more screens (4,474) than "Force Awakens (4,134) helped, too". The film has also broke the record for biggest comic book/superhero opening of all time. When adjusted for inflation, though, "Infinity War" lags slightly behind "Star Wars: The Force Awakens", which arrived in 2015 to about $261 million in today's dollars. To be certain, the latest from the Marvel Cinematic Universe has a chance to be the most successful movie of all time - worldwide, not just in the USA or Canada. The company's summer slate, which includes another Marvel movie and "Solo: A Star Wars Story", will be key in reviving the North American box office and generating growth for theater owners after a tough 2017.
The track record for Marvel, along with the hyper, extravagant effort put into the long-planned "Infinity War", made the record-setting weekend something of a fait accompli. The movie has observed an unusual opening in India breaking all the records made by the Hindi films. And it's highly likely that superfans will boost the gross by returning to theatres multiple times.
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The Marvel film brings together more than 20 of the brand's heroes including Robert Downey Jr.'s Iron Man, Chris Evans' Captain America, Scarlett Johansson's Black Widow and Chadwick Boseman's Black Panther.
When Avengers: Infinity War was first announced, it was touted as a strict two-parter, akin to the final two Harry Potter movies. The box-office numbers are out and we are totally impressed. "I Feel Pretty", starring Amy Schumer, strutted into third with $8 million.
Thanks to a day-and-date debut in China - where Infinity War doesn't open until May 11 - Fate of the Furious still boasts the top worldwide opening with $443.2 million (which included $184.9 million from the Middle Kingdom).