"You don't win medals overnight and I believe it's the same in the marathon".
Kipchoge, who skipped last year's race to attempt a sub-two minute marathon in Italy, bagged two massive cash prize wins.
Farah finished an impressive third in the race, which was won by Eliud Kipchoge, of Kenya.
The Kenyan led the way with Ethiopian great Kenenisa Bekele and last year's victor Daniel Wanjiru of Kenya also in the mix. Discussing his hash of collecting his water bottle, Farah added: "The drinks station was quite confusing".
Dibaba was second to Keitany a year ago but the Chicago Marathon victor, who was contesting the fourth marathon of her career, began to lose touch with Keitany - and the three pacemakers - in the ninth mile, the result of a preceding eighth mile of 4:57.
Farah become the fastest marathon runner in British history after breaking Steve Jones's record that stood for 33 years.
"I am knackered. The guys went for it, they were on for world record pace, so it was do or die".
"I still enjoy the win and I'm happy to be able to win for the third time in London".
However, Farah's afternoon did not get off to a good start when he was involved in a freakish incident where he seemed to miss his drinks bottle around the 10-mile mark and had to turn back for it.
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"I know I can go at least 2.04, 2.05, in an even-paced race, today it was the hardest way to run in any race".
"It was fantastic to have everyone there cheering me on and to know that my sponsorship money will help the BHF raise funds for life saving research to bring new hope to the seven million people living with heart and circulatory disease in the United Kingdom".
"I wasn't wasting energy, I just needed a drink". I got a personal best. Farah was delighted with the result, while lightheartedly suggesting he could compete in the Athletics World Championships in Doha next year. "I am the silent man behind the scenes", he said.
"My aim is to run another marathon in the autumn and then see what happens in the summer of 2019".
Cheruiyot took advantage of failed attempts to break Paula Radcliffe's 15-year-old world record by last year's victor Mary Keitany and runner-up Tirunesh Dibaba.
Cheruiyot, who finished fourth previous year in 2:23:50, over took defending champion Mary Keitany just after the 35km mark before cruising to her second ever marathon victory in personal best.
Dibaba trailed Keitany by 23 seconds at halfway mark and 54 seconds at 30km mark and the race tightened on both athletes with the pacesetters encouraging them on. But, unlike 12 months ago when her sole pacemaker Caroline Chepkoech peeled off the course just beyond Tower Bridge, Keitany still had two pacemakers for assistance.
Cheruiyot said she was chastened by her debut last year when she paid the price for an over-exuberant first half but the 34-year-old duly learned from that experience, running consistent splits of 1:08:56 and 1:09:34 to cross the finish-line on The Mall in 2:18:31, moving to fourth on the world all-time list still headed by Radcliffe's mark from 15 years ago. "I want to thank everyone out there for their support". "So I raced like that".
The thousands of sun-bathed British fans had already found plenty to cheer as David Weir outsprinted Marcel Hug to clinch an eighth wheelchair crown on his 19th appearance at the race, while Madison de Rozario claimed Australia's first women's wheelchair title as she snatched victory from four-time champion Tatyana McFadden.