If you are at all uneasy about the proposition of staying in a stranger's house, Airbnb Plus should help quell some of those concerns.
The series of announcements will be made today in a 10 a.m. press conference held for members of the media and Airbnb staff at The Masonic in San Francisco.
Airbnb has gone from a website for couch surfers to having a massive online presence in the just under a decade.
Airbnb, the company best known for cheaper accommodation options and home stays, is eyeing to make the service more mainstream by adding new property types, including hotels, as well as new tiers and collections in order to catapult the company to the largest accommodation platform with 1 billion annual guests by 2028. The company says there'll be around 2,000 locations across thirteen different cities to begin with, though that's certain to increase as the scheme grows more popular with hosts.
"It's just a very different business that existed in 2009 when Airbnb was primarily in the USA and in urban markets", Lehane said. This program will offer various benefits throughout your trip. It's also partnered with major landlords in California and Florida that allow for Airbnb rentals through their buildings.
The new tier is likely to appeal to people who may have been unwilling to use Airbnb in the past because of the company's lack of quality control, as the cleanliness and appearance of the property has always been largely down to the host. In the past, users could only search the platform based on three options: Shared Space, Private Room and Entire Home. Unique spaces includes things like treehouses and Airstreams, while boutique hotels would be non-chain hotels.
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Airbnb is rolling out new services aimed at attracting travelers looking for luxury accommodations and traditional hotels, the latest move to contend with sputtering growth in its original home-renting business.
The company also launched two housing collections, Airbnb for Family and Airbnb for Work.
Additionally, Chesky unveiled a new Airbnb Plus tier for "beautiful homes from exceptional hosts" that he said would be come up higher in search results. Beyond Airbnb tier properties will include some of the finest, most luxurious properties the site has to offer, along with custom experiences.
Details on what the benefits are weren't specified, but the feature will launch initially to 10,000 guests as a trial this summer before being rolled out to the rest of the community before the end of the year.
New Airbnb Collections will offer unique home collections created to match the most popular types of trips travelers are searching for-like, family trips, group getaways and honeymoons.
"People thought the idea that strangers would stay in each other's homes was insane", Chesky said.
Since its launch in 2009, the company at least doubled the number of bookings for its properties every year until 2017, when bookings grew by 62.5% to 130 million guests.