For First Time, Facebook Seen Losing Youth Audience To Snapchat


Facebook, meanwhile, is still gaining more monthly users, but mainly in older age groups.

For the first time, less than half of U.S. internet users ages 12 to 17 will use Facebook this year via any device at least once per month, according to the research firm eMarketer.

Although eMarketer does predict that people in the age range from 18 to 24 will be using Facebook frequently in 2018, a staggering 81.5 percent drop is expected by 2021.

Facebook could find some comfort in the fact that it owns the youthful Instagram, but rival Snapchat might be the new destination of choice among youth, according to eMarketer.

And 2018 may not be much better, especially if the forecast underappreciates the trend yet again.

Founder and CEO Mark Zuckerberg described past year as a "hard one" - but although the company remains the world's most popular social network, with more than two billion users worldwide, it may need to reinvent itself to appeal to a new generation of digital natives. What growth Facebook is seeing is among older users rather than younger ones, CNBC reported - a "predicament" for the social app, eMarketer's Debra Aho Williamson told CNBC.

Nicola Mendelsohn, Facebook's vice-president for the EMEA region, said she actively limits the time her own children are allowed to use their phones. The company's Instagram platform shows faster growth, particularly after copying several popular features that Snapchat provided, like Stories that string together several images in a single post. The number of total users in the US this year will grow by just under 1% to 169.5 million, according to eMarketer.

Last month saw Facebook's USA user numbers drop for the first time in its history, and now it looks like United Kingdom teens will abandon the site in 2018.

For the first time in almost a decade, less than half of all teenagers in the United States will visit Facebook at least once this month, according to new research.

Julie Smith, a social scientist who works with teens, told USA Today that it's about immediacy.

For First Time, Facebook Seen Losing Youth Audience To Snapchat
For First Time, Facebook Seen Losing Youth Audience To Snapchat

"Teens want that instant gratification". But now, they are flocking to Snapchat, and the ephemeral photo-sharing app's recent redesign is expected to accelerate this exodus. "Their minds move quickly", Smith says. But the news isn't all bad. It's easy to see how Snapchat's relative ephemerality is alluring on that front. So, too, is the ability to communicate one-on-one or in smaller groups.

According to the research firm, Facebook's grip on younger users will continue to slip.

Snapchat is apparently still cool enough to steal a share of young people.

"Facebook is for old people" has always been a mantra in my teenage-filled household.

A 5.6 percent decline in users between 12- and 17-years-old.

That's the latest from eMarketer, which on Monday released a report, already picked up by the likes of Quartz and Agence France Presse, indicating that less than half of the American internet population between ages 12 and 17 will use the social network this year, a drop from the past few years.

Facebook is still growing, it said, and will reach 169.5 million USA users this year, which is growth of just under 1 per cent year-on-year. Snapchat is expected to grow by approximately 9 percent to 86.5 million users.

While "Facebook newer", who are new to Social media world are even rejecting Facebook usage from the starting. In its defense, Facebook has a smaller market to work with since it already has more than 2 billion users, more than one in every four people on Earth.

Facebook does not allow users under the age of 13 to sign up to the social network, but that doesn't mean that it doesn't happen.

"I'm not sure anything could bring me back to the site at this moment in time", he said.

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