Sky and BT retain Premier League rights in £4.46bn deal


The current contract (2016-2019) sees 168 matches per season shown live on BT Sport and Sky Sports and those United Kingdom rights were sold for a total of £5.14bn over the three years, which worked out at £10.2m per game.

BT will air games on Saturday lunchtimes from August 2019 and the company said that it "remained financially disciplined during this process".

The Premier League have announced details of winning bids by BT Sport and Sky Sports to show live matches for three years as from the 2019/20 season.

There is still the possibility of a digital platform winning some matches, however, as two packages totalling 40 games remain unsold and the Premier League said "multiple bidders" have expressed an interest in acquiring them.

Considering its success in simultaneously broadcasting entire Champions League matchday programmes, BT must be considered the favourite for at least one of the two remaining packages.

The Premier League's United Kingdom broadcast rights sales process has not yet concluded, but we can announce that five of the seven live packages have been awarded.

The 2019-2022 Chinese rights have already been sold to online video streaming service PPTV for $700 million in the league's biggest-ever global deal.

Sky, whose pundits include Thierry Henry and Graeme Souness, have been awarded two more games than in their last cycleDoes this mean Amazon and Facebook can still take a slice of the pie? This new deal therefore represents a reduction of £199m per year and a 16% cost reduction per game to £9.3m.

Australia restrict England to 137-7 in T20
Maxwell was th highest scorer for AUstralia with 39 runs off 26 deliveries which included three boundaries and two sixes. They were outgunned in the ODI series, but Australia put England in the shade for the second consecutive Twenty20.

Sky paid £3.579bn and BT paid a total of £885m to broadcast the matches over three seasons. Its packages will show matches at 5.30pm on Saturdays on 32 match days; Sundays at 2pm and 4.30pm and eight matches on Saturday nights at 7.45pm, the first time the Premier League has played matches at that time.

Both Facebook and Amazon have experimented with live sports in the past, with the former latter splashing out $50m on NFL Thursday Night Football games during the 2017 season.

"From the time of Fox's offer, we recognized that Sky was worth far more than offered", Nicolas Dautigny, a senior portfolio manager at Polygon, said in a statement to Reuters.

Stephen van Rooyen, Sky's United Kingdom chief exec, said: "We continue to invest in content that our customers value and which complements our strategy to broaden our offer".

Media speculation is growing with regards to the Premier League's remaining broadcast packages, with U.S. tech giants Amazon, Facebook and Apple reported to be considering lucrative bids to strengthen their United Kingdom product propositions through football content.

"To have achieved this investment with two packages of live rights remaining to sell is an outcome that is testament to the excellent football competition delivered by the clubs", Premier League chairman Richard Scudamore said.

In addition to the remaining two United Kingdom packages to be decided, a further windfall will be expected when the overseas rights are sold.

Having paid £1.2bn to own midweek European club football, the telecoms giant had made it clear where its priorities lay and had even suggested it would walk away from Premier League football if the prices went too high.