Facebook is addressing data privacy ahead of GDPR


Not only will it teach you about the tools you can use, like who can see your posts, how to control what information they use to show you ads, reviewing old posts, and even deleting your account. As Facebook's chief privacy officer Erin Egan puts it, "Privacy controls are only powerful if you know how to find and use them".

According to the company, it bases its data protection on giving the user control of their privacy and helping them understand how their data is used.

Facebook directly references the European Union's impending General Data Protection Regulation (GDPR), a law meant to strengthen privacy protections with certain requirements.

Facebook will introduce a new privacy center this year that features all core privacy settings in one place, ahead of the introduction of a strict new European Union data protection law that takes effect on May 25th.

Earlier this month CEO Mark Zuckerberg pledged to "fix" Facebook by ensuring users saw more posts from people rather than brands as it seeks to maintain an audience that is aging and posting less amid fierce competition from new services such as Snapchat and Instagram, the latter of which is of course owned by Facebook.

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For Facebook and other Silicon Valley giants, complying with the GDPR may pose greater costs and require additional resources as their business models rely on the collection and sale of consumer habits online.

She said: "We recognise that people use Facebook to connect, but not everyone wants to share everything with everyone - including with us".

As for the new privacy center, Facebook didn't share many details outside of it arriving this year and that it will be gathering feedback from a variety of sources. Coinciding with "Data Privacy Day", Facebook Sunday released a series of data privacy announcements. The videos will appear in the News Feed, he said.

This announcement comes few days after it was confirmed by the company's chief operating officer, Sheryl Sandberg. GDPR intends to increase an internet user's right to be forgotten. Facebook notes that it's accountable for maintaining privacy while also noting that it's a process of continuous improvement. Closer to home, the company has come under heightened scrutiny over its handling of Russian disinformation campaigns that ran on the social media platform before and after the 2016 presidential election.