News feed to get a makeover

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Facebook's chief executive officer (CEO) Mark Zuckerberg has announced that the company will be rolling out a number of changes to the content that people will be seeing in their social media feeds.

Other publishers like Bloomberg have chose to get ahead of the algorithm change and create community-driven Facebook groups around certain topics where they can promote their stories and drive traffic back to their sites, according to Digiday.

The update is a significant overhaul of News Feed. He confirmed that the first changes Facebook users will see will be in News Feed.

This will be done by focusing on the content produced by friends and family and not the viral posts. The shares fell as much as 5.5 per cent to US$177.40 in NY on Friday.

In a somewhat stunning announcement, it appears as though Facebook's founder and CEO has had an existential change of heart when it comes to the product and service he wants to offer the world.

I have nothing against babies but I don't want them in my Facebook feed. These posts are called as passive content. If you thought a bunch of layoffs at companies like Mic were bad when they chose to pivot to Facebook video, just wait until Facebook stops promoting those videos all together. But apparently it's too much for users to handle, according to Facebook.

Not only may Facebook's change of heart affect how brands and media companies make money, but it's already hitting Facebook where it hurts. The head of Facebook's news feed admitted that some pages "may see their reach, video watch time and referral traffic decrease". These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to - whether that's a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion. For that reason, it is refocusing its system.

News, brand and video content has "exploded" in recent years, "crowding out the personal moments that lead us to connect more with each other", he said. If your friend posts inaccurate news with several comments, that story will be displayed prominently. "And the public content you see more will be held to the same standard - it should encourage meaningful interactions between people".

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Now Facebook is doubling down on that theory with a drastic change to the News Feed algorithm.

These issues caused Facebook to discuss with lawmakers.

In short, Facebook's refusal to own up to its role as a media company is now going to end a bunch of actual media companies struggling to compete with Facebook's own power and influence over news.

Will the change hurt publishers?

. Their posts would be de-emphasized, thereby, affecting their goals.

The move is likely to result in people spending less time on the leading social network.

But it's what Facebook expects.

Facebook's "People You May Know" algorithm is one of its most powerful tools, but also a big reason the social network can feel like it's run by a sociopathic manipulator.

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