Google Buys UK Audio Startup Redux

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Neither the date of the acquisition, first spotted by Bloomberg, or how much Google paid has been revealed. I am not sure but the display-speaker integration may also help Google improve the haptic feedback on their phones.

It's not yet known when Alphabet - through an Ireland-based subsidiary of Google - bought the startup, but United Kingdom regulatory filings show that the transfer of shares was completed in mid-December. Being able to do away with, or at least shrink, that physical component could be another significant advantage to smartphones with Redux technology onboard. The sound quality is said to be "decent". Currently, most implementations of haptics use a short buzz of the notification vibration motor to give a general indication that an on-screen control has been successfully tapped.

When Apple Inc. (AAPL) ditched the standard 3.5mm headphone jack from the iPhone, and it said the reason was "courage"? that wasn't the reason, the actual reason was simple: in the ongoing fight to make thinner smartphones that pack in more and more tech, space is at a premium.

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So far, Redux has only been able to use its technologies inside PCs and some auto infotainment systems - but that could be about to change. Before the acquisition, Redux focused not only on the mobile market, but also on the computing, automotive, and industrial markets, so its technology seems flexible enough to be used in several fields. In August, Google acquired the company for an undisclosed amount. Google has made no mention of the acquisition as of yet. The feature would eliminate the need for separate speakers but still let users play audio, potentially creating opportunities for Google to develop new smartphone design concepts.

Google quietly acquired a United Kingdom tech startup without anyone noticing - until now that is.

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