"Fans enjoying an artist's official music video on YouTube can now learn about upcoming concert listings and with a simple click, go to Ticketmaster to purchase tickets". YouTube is probably the most popular "channel" where people still wait for their favorite artists' videos to drop, and so it's also a good way to promote upcoming shows and tours. YouTube wants to connect the two experiences and has partnered with gig ticket seller Ticketmaster to do just that. In most cases, the artist already shares ticket price cash with the venue, the event promoter/organizer, their agent, their label, and Ticketmaster. This is thanks to a collaboration between YouTube and Ticketmaster. But Google has plans to expand so as to include all Ticketmaster artists globally. It's all part of YouTube's commitment to foster meaningful connections between artists and fans. With the ability to monetize from ticket sales, artists will likely look to generate as much traffic as possible to their official music videos.
"We're just getting started".
Currently, Google is only teaming up with Ticketmaster but it can be expected that in future the company can do partnership with other ticket companies too.
Above YouTube Live shows
In other YouTube related news, the company has updated its policy concerning extremest content.
The feature is now available on both desktop and mobile for YouTube users in the United States. Aside from YouTube, Ticketmaster's ticketing services have also been integrated with music streaming service Spotify and social media giant Facebook, as pointed out by TechCrunch.
If the user finds a date and place they'd like to attend, a tap on said event will link the user to Ticketmaster's webpage where they can purchase a ticket or tickets for their enjoyment.
OSCE watchdog slams Unites States, Russia for "foreign agent" media laws
It specifies that the final decision in classifying mass media outlets as foreign agents should be made by the Justice Ministry. It has vowed to retaliate by imposing restrictions on some foreign media operating in Russian Federation .